Cov khoom uas tau tshwm sim nyob rau hauv kev ua lag luam niaj hnub no yog nyob rau hauv ib tug saturated lub xeev, thiab tsuas yog ib tug tas mus li kev kho dua tshiab ntawm cov khoom yuav ua rau kom cov neeg siv khoom txaus siab thiab kev yuav khoom, yog li cov lus "co-branding" thiab "customized" yog yug los nyob rau hauv lub sij hawm, thiab lub daim ntawv