In this article, textile expert and WhatTheyThink contributor Debbie McKeegan provides an update on digital textile printing, as well as future market research, and explains why increased interest in customized home and interior decoration will further drive digital growth in the textile printing market.The share of digital textile printing among all printed fabrics still fluctuates around 10%.
According to Future Market Insights, the global digital textile printer industry is expected to reach US$2.2129 billion by 2023.Global digital textile printer sales are expected to grow at a CAGR of 9.8% during the forecast period from 2023 to 2033.The total market value is expected to reach US$5.3043 billion by 2033.
Changing fashion trends, high demand for advanced printing technology and growing demand for customized and personalized home decor are driving the growth of the market.
Today, people prefer fast fashion and exclusive products that can be customized and personalized to suit their specific needs.Customers are willing to pay premium prices and are actively seeking out platforms and brands that cater to their individual home decorating needs.
This trend is especially evident with the growing purchasing power of Generation Z, who are more likely to shop online.There is a great demand for printed products for furniture.Consumers are increasingly looking for personalized, unique home furnishings, including curtains, upholstery fabrics, bedding and pillows.This, in turn, promotes the adoption of digital textile printers.
Digital textile printers have become an ideal printing solution that allows you to print specific designs, patterns, colors and even photographs on a variety of home textiles.This personalization feature has significantly increased the demand for digital printing in the home furnishing market.
The consumer shift towards online shopping is another key factor driving the global digital textile printer industry.
Today’s consumers have increasingly high expectations, seeking an enjoyable and personalized shopping experience, as well as affordable, high-quality clothing that is in tune with seasonal trends.Online shopping platforms cater to these needs by offering attractive offers such as seasonal sales and a varied selection of clothing.The growing demand for fast fashion has increased the importance of digital textile printers in the fashion sector, and the ongoing shift in customer preferences and choices towards online shopping will further accelerate the growth of the market.
”The growing concern for sustainability in the printing industry has led to an increase in the demand for digital textile printers. Digital textile printers offer design flexibility and faster production speed. Consequently, they are widely used throughout the world. Large companies are looking to develop advanced printing equipment for printing . to expand the customer base,” said FMI’s chief analyst.
Digital textile printing has a number of advantages over traditional dyeing, starting with the ability to reduce waste and solve the problem of water pollution caused by dyeing, which is known as the second largest source of water pollution in the world.Additionally, the flexibility and flexibility of digital manufacturing and textile printing allows manufacturers to efficiently process small boutique orders and large retail orders using the same equipment, making it an attractive option.
With low cost per page and the convenience of on-demand printing, you can produce quickly and profit from any order quantity with the click of a button.Digital textile printing offers designers virtually unlimited graphic and color possibilities beyond traditional printing methods.This freedom allows designers to unleash their creativity and create unique designs.
Digital printing makes it easier to meet production and delivery deadlines, preventing stockpiling.Designers can continually introduce new collections to keep up with ever-changing fashion trends, and customers can satisfy their needs for customized clothing, jewelry, and gifts.
Debbie McKeegan is the CEO of TexIntel.A multi-disciplinary creative and renowned digital printing pioneer, she has over 25 years of experience in the textile industry.An award-winning textile designer and lifelong creator of print products for fashion and interiors, she has a unique perspective that combines creativity with a deep understanding of traditional manufacturing processes and the fundamental application of revolutionary digital technologies.
TexIntel is an expert resource providing independent, authoritative, real-time advice to some of the most innovative creatives and new companies in home decor, fashion, manufacturing, digital printing and textile technology.https://www.texintel.com
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WhatTheyThink is the leading source of information for the global printing industry, offering print and digital products including WhatTheyThink.com, the WhatTheyThink e-newsletter and WhatTheyThink Magazine.Our mission is to inform, educate and inspire the industry.We provide compelling news and analysis of trends, technologies, operations and events in all markets of the modern printing and sign industry, including commercial, in-plant, postal, finishing, signage, textile, industrial, finishing, label, packaging, marketing technology.,software and workflow.
Post time:Jan-29-2024