Why does digital printing customization change the towel market pattern?

The products that have appeared in the market today are in a saturated state, and only the continuous upgrading of products can stimulate consumers’ attention and purchasing ,so the words “co-branding” and “customized” are born Just in time, and the form of “co-branding” is dispersed in all walks of life, such as: Animation industry, game field, theme park, etc., personalized “customization” is a major premise for variety shows, scenes, fans, anniversaries, 4s stores, enterprise products and other priority choices.

In order to cater to this market rhythm, the necessity of the existence of  Boyin ‘s digital printing will be more and more high, take towels for example,

In the past, people bought towels for washing and wiping sweat, but because of the emergence of “co-branding”, we found that towels are no longer simply a daily necessities, it has become a collection with printing, art, custom towels produced by digital printing, under the condition of comparable prices, not only printed beautifully but also efficient and rapid.

The previous towel is generally plain color, plus some jacquard, embroidery can be regarded as high-end products, gradually developed to some laser, embossed, and then to the emergence of traditional printing, and then to today’s digital printing, towels gradually toward the “custom” route. Not only towels, many manufacturers and enterprises in order to attract more industries, more consumers recognize themselves, they will specially design their own logo, printed on their own products.

The rhythm of printing is so rapid that the traditional printing technology will surely fall behind The Times.

Under the traditional screen printing production, an excellent pattern in all aspects needs to make more than a dozen plates, and can not be too much color, and can not be gradual color change, so the traditional printing products are relatively simple in the pattern customization lines, and the painting is single.

The emergence of digital printing technology has ushered in a boom in “co-branding” and “customization”, and the consumption power of society and the love of consumers are in line with the products under such circumstances, and the entire printing market has been gradually promoted.